IPWatcher provides web site operators with a cost-effective site monitoring service that is reliable, robust, and extremely easy to use. The service is provided as an outsourced solution and does not require users to make any modifications to their web sites or to install any software on their servers. A new user can be up and running in under 10 minutes.

IPWatcher users are notified via email, instant messenger, and/or cell phone whenever their web sites are down or not functioning properly. This service can help prevent lost sales and upset site visitors that result from a non-responsive or improperly operating web site. Timely notification of just one outage can easily save a small to medium sized business hundreds or even thousands of dollars.

IPWatcher can monitor regular web pages, secure web pages, FTP servers, and other network resources and can thoroughly test web applications such as submission forms, search engines, and shopping carts.

Monitoring packages start at just $9.95 per month, which is substantially less expensive than most competitive services. There is a one-time $19.95 sign-up fee.

Target Market

The core target market of the IPWatcher service is small and medium sized businesses with web sites. Of particular focus are those sites that conduct e-commerce or perform mission critical customer service and/or operational functions.

IPWatcher currently monitors hundreds of websites for small businesses and Fortune 500 companies alike.

Company/Management Background

IPWatcher LLC was founded in 2001 by M.I.T. computer science guru Stephen McLaughlin. Mr. McLaughlin has a wealth of software and web development experience and has started numerous successful technology-based companies.

In 1997 he founded Counter.com, a web site traffic measurement service, which he later sold to MyComputer.com (now a part of Verisign/Network Solutions). In addition, his software and web development company FX Media, Inc. has worked with major clients including Home Shopping Network, Time Warner and Video Fashion. The company also developed several commercial Windows and Macintosh software titles and developed and operated (or continues to operate) web sites for Arnold Schwarzenegger (Schwarzenegger.com), Jagermeister Liquor (Jagermeister.com), Muscular Development Magazine (MuscularDevelopment.com) and many other small and medium-sized businesses.

Most recently Mr. McLaughlin was CTO and Executive Vice President of MediaBay, Inc., a NASDAQ listed company. At MediaBay, he helped build and manage web sites responsible for generating over $6 million in annual sales, acquiring over 100,000 new customers annually, and attracting over 1 million monthly visitors. These sites include AudioBookClub.com, AudioPassages.com and RadioSpirits.com.

Mr. McLaughlin was the co-founder and CIO of NET Healthcare, Inc., a temporary staffing company, which he sold to Preferred Employers Holdings, Inc. He was also founder and CEO of Fitness Expert of America, Inc., a software company providing personalized fitness and nutrition solutions.

Hakan Eriksson is Vice President of Marketing for IPWatcher LLC. He joined the Company in 2003. Mr. Eriksson has twelve years of Direct Mail and Internet Marketing experience from several national and multinational publishing and direct marketing companies in Europe and the U.S.

From 1991-1998, Mr. Eriksson held various positions at several book clubs and publishing companies owned by the Bonnier Group, one of Europe's leading Media Companies. Mr. Eriksson co-founded and managed Bonnier DataMedia, one of Sweden's leading publishers, marketers and distributors of IT- and Management education products and took the company to Norway & Denmark. Within three years, sales were $6 million with 25 employees. The company obtained the Swedish rights for both Microsoft Press' and Prentice Hall's products. Mr. Eriksson also founded and managed the book club Skona Bocker, considered the year's most successful business case within the Bonnier Group.

From 1998 to 2001, Mr. Eriksson was a Marketing Director for the U.S. division of International Masters Publishers (IMP), the world leader in marketing of continuity products, with operations in more than 30 countries. At IMP Mr. Eriksson managed a promotional expense budget of $11 million, generating over $30 million in revenue via mainly direct mail and internet marketing. He also was the project leader for developing the worldwide company website www.imponline.com.

From 2001 to 2003, Mr. Eriksson was the Director of Internet Marketing at Audio Book Club, the largest club for audiobooks in the U.S. He handled all aspects of the club's online marketing, building the opt-in email file to over 2 million email addresses. Mr. Eriksson developed and managed partnerships with several of the nation's largest sites and email list providers such as MSN, AOL, Yahoo, My Points, Cool Savings, Mosaic, and more than fifty others.

Structure and Ownership

IPWatcher LLC is incorporated in the state of New Jersey. It is a closely held company owned by Mr. McLaughlin, IPWatcher employees, and outside investors.

Contact Information

For more information on IPWatcher's services or on partnering with IPWatcher, please contact: